Cookie and Tracking Notice
Last updated: July 2, 2026
Applies to Publishing Signal websites, event pages, registration forms, newsletters, emails, and related digital services.
This Cookie and Tracking Notice explains how Publishing Signal uses cookies, pixels, analytics tools, visitor-identification technologies, email tracking, embedded content, and similar technologies on our websites, event pages, registration forms, newsletters, emails, and related digital services.
This notice applies to Publishing Signal, including the Media Transformation Summit and related Publishing Signal initiatives.
1. Who we are
Publishing Signal is an industry platform for publishing executives and transformation leaders. We use our website, event pages, newsletters, registration forms, and related digital services to provide information, manage event participation, understand audience interest, improve our content, and communicate with customers, prospects, partners, speakers, and participants.
For questions about this notice, contact us at: [email protected]
2. What are cookies and similar technologies?
Cookies are small files placed on your browser or device when you visit a website. Similar technologies include pixels, tags, scripts, local storage, tracking links, email pixels, embedded content, and visitor-identification tools.
These technologies help us operate the website, protect it from abuse, understand how people use our content, measure campaigns, identify business visitors, manage event and newsletter activity, and improve our communications.
3. Types of technologies we use
We may use the following categories of technologies.
Necessary technologies
These technologies are needed to operate, secure, and deliver our website and forms. They may support page delivery, security, bot protection, load balancing, fraud prevention, consent management, and basic website functionality.
These technologies are generally active because the website cannot function properly or securely without them.
Examples may include:
- Cloudflare security and performance technologies;
- hosting and infrastructure tools;
- form security tools;
- cookie preference and consent-management technologies.
Analytics technologies
Analytics technologies help us understand how visitors use our website and event pages. They may show us which pages are visited, how visitors arrive, which content performs well, and how we can improve the website and event experience.
Examples may include Google Analytics and website performance or traffic analytics tools.
Where required by law, analytics technologies are used only after you have given consent.
Marketing and visitor-identification technologies
Marketing and visitor-identification technologies help us understand business interest in our content, measure marketing campaigns, identify potential business visitors, and support relevant follow-up.
We may use RB2B or similar B2B visitor-identification tools to help identify companies and, where available, business contacts associated with website visits. These tools may use cookies, pixels, IP address data, device information, page visit information, referral information, and third-party business data to help us understand which organizations or business professionals may be interested in Publishing Signal, the Media Transformation Summit, or related offerings.
We may use this information for B2B sales, marketing, event follow-up, account-based outreach, and relationship development. We do not use this technology to make automated legal or similarly significant decisions about individuals.
Where required by law, marketing and visitor-identification technologies are used only after you have given consent.
Email tracking technologies
Our emails may include tracking technologies that help us understand whether an email was opened, which links were clicked, which content was useful, and whether our newsletters, event updates, or other communications are relevant.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
Embedded content technologies
Our website or event pages may include embedded content from third-party platforms, such as video, webinar, event, social media, survey, calendar, or form providers.
Embedded content may behave as if you visited the third-party platform directly. These providers may collect information about your interaction with the embedded content, including through cookies or similar technologies.
Where required by law, embedded third-party content that uses non-essential tracking technologies will be loaded only after you have given consent.
4. Current vendor and technology list
The table below lists technologies we currently use or may use in connection with Publishing Signal, the Media Transformation Summit, our website, registration flows, newsletters, event communications, analytics, and related digital services. Not every technology listed will be active on every page or in every communication. The specific technologies active at any given time may depend on the page you visit, the form you use, the event you register for, the emails you receive, your location, and your cookie or privacy choices.
| Category | Vendor / Tool | Purpose and possible data collected | Consent approach |
|---|---|---|---|
| Necessary / Security | Cloudflare | Website delivery, security, bot protection, performance, firewall, and availability. Possible data: IP address, device and browser information, security logs, request data, and cookies needed for security. | Generally active as necessary technology. |
| Analytics | Google Analytics | Website and content performance measurement. Possible data: page visits, traffic source, approximate location, browser and device data, engagement data, and cookie identifiers. | Consent required where applicable. |
| Marketing / Visitor Identification | RB2B | B2B website visitor identification, company/contact identification, sales and marketing follow-up. Possible data: IP address, page visits, referral data, device/browser data, cookie identifiers, business profile data, and possible company/contact data. | Consent required where applicable. |
| Email / CRM | MailChimp, Dynamics CRM | Newsletter delivery, event communications, lead management, and email engagement tracking. Possible data: name, email address, company, job title, email opens, clicks, and subscription status. | Consent or opt-out depending on context and jurisdiction. |
| Forms / Registration | Website forms, Typeform, Zoom | Event registration, newsletter sign-up, and contact forms. Possible data: name, email address, company, job title, registration details, and form responses. | Depends on form purpose and jurisdiction. |
| Event / Webinar | Zoom, Microsoft Teams | Event registration, webinar delivery, attendance tracking, and event communications. Possible data: name, email address, company, attendance data, questions, chat, and engagement data. | Depends on event setup and jurisdiction. |
| Embedded Content | YouTube, Vimeo, LinkedIn, Zoom | Display videos, social content, event materials, or external content. Possible data: IP address, device/browser data, content interaction data, and third-party cookies. | Consent required where applicable. |
| Advertising / Campaign Measurement | LinkedIn Insight Tag, Google Ads | Campaign measurement, conversion tracking, retargeting, and relevant outreach. Possible data: cookie IDs, page visits, conversion events, and device/browser data. | Consent required where applicable. |
5. Legal basis and consent
Where required by law, we ask for your consent before using non-essential cookies, pixels, analytics tools, marketing tags, visitor-identification tools, email tracking technologies, or embedded third-party content.
You can accept, reject, or manage non-essential technologies through our cookie preference center.
You can change your choices at any time by using the Cookie Preferences link on our website.
6. Your choices
You can control cookies and tracking technologies in several ways.
Cookie preference center
You can manage your cookie choices through: [Cookie Preferences link]. This allows you to accept or reject certain categories of non-essential technologies.
Browser settings
Most browsers allow you to block, delete, or manage cookies. If you block some cookies, certain website features may not work correctly.
Email unsubscribe
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.
RB2B opt-out
If you wish to opt out of RB2B-related collection or identification, you may use RB2B’s available opt-out mechanisms and/or contact us using the contact details in this notice.
We will also honor applicable privacy requests submitted directly to us.
“Do Not Sell or Share” / targeted advertising choices
If we use technologies that may be considered selling, sharing, targeted advertising, or cross-context behavioral advertising under applicable U.S. state privacy laws, we will provide an appropriate opt-out mechanism.
Where legally required, we will also honor recognized browser-based opt-out signals, such as Global Privacy Control.
7. International visitors
Publishing Signal may be accessed by visitors from the United States, Europe, the United Kingdom, Canada, and other regions.
Privacy and cookie rules vary by country. Where required, we will adjust our use of non-essential technologies based on applicable law, your location, and your consent choices.
8. Retention
Cookies and similar technologies may remain on your device for different periods depending on their purpose and provider settings.
Some cookies last only for a browsing session. Others may remain for a longer period unless you delete them or change your browser settings.
We will review cookie durations and vendor retention periods before launch and update this notice with more specific information where appropriate.
9. Updates to this notice
We may update this Cookie and Tracking Notice when our website, tools, vendors, event platforms, marketing practices, or legal obligations change.
The updated version will be posted on our website with a revised Last updated date.
10. Contact
For questions about this Cookie and Tracking Notice or our use of cookies and similar technologies, contact us at: [email protected].